Disclaimer: Website Under New Ownership Please note that this website is currently undergoing updates and revisions following a recent change in ownership. Consequently, some of the information available on the site may not reflect the most current services, initiatives, or data. We appreciate your patience and understanding as we work on revitalizing and updating the website. Our aim is to ensure that the website once again becomes a valuable resource for our visitors. Thank you for your support during this transition period.
 

Media Campaigns

The Health Promotion Agency (HPA) has developed a campaign that aims to strengthen society's understanding and awareness of, and response to, gambling-related harms. The goal of the campaign is to increase the quality of life of New Zealanders by strengthening society's response to gambling and preventing and reducing gambling harm. The programme also focuses on implementing targeted strategies to change behaviours that place people and communities at risk of gambling harm.

The HPA’s Kiwi Lives campaign is part of the Ministry of Health’s strategy for Preventing and Minimising Gambling Harm.  It is one of a number of activities that aim to strengthen New Zealanders’ understanding and awareness of, and response to, the far reaching impacts of gambling.  The original campaign Kiwi Lives 1 (Raising Awareness) ran in April and has recently being complimented by the Kiwi Lives 2 (Real Stories) campaign in /.  Kiwi Lives 3 (Coin Toss) will be launched in June .  It is more specifically aimed at empowering and enabling people who are at higher risk of developing gambling problems and also those in their lives that have the opportunity to intervene before gambling becomes harmful.

 
HPA logo