The latest campaign

The new Choice Not Chance campaign centres on the theme "Is your gambling still just for fun?"

Gambling can start out as #Fun, but there is a point for everyone where it can become #UnFun. 

This campaign aims to motivate people to check their gambling before it can do harm. People are encouraged to check whether their gambling is okay by taking an easy quiz or to seek help by contacting the Gambling Helpline.

Read transcript

Jacob comes out of a pokie room. There is a troubled expression on his face, but it brightens as he joins two mates in the bar.

“’Sup Boys?”

“Hey!”

“You guys drawn up?”

“Yeah, almost started without ya.”

“Can't go without me mate. Someone's gotta win you something.”

The lads have got some bets on a race. But there’s something odd about the race-horse names. We hear a commentator, who is starting to call the race:

“And we're just waiting for the favourite ‘Guilty Feeling’ to get in the gate.”

“Should have that.”

“Nah, low payout.”

The race commentary continues “Classic breeding for ‘Guilty Feeling’, by ‘Borrowed From the Wife's purse’... And they're off. At the first turn it’s ‘Just a Flutter’, followed by ‘Good Vibes’, ‘Not a Problem’, and slipping back is ‘I'm Up’. ‘Power Bill’ is not going away and he's just keeping up with ‘The Rent’....”

The three lads shout for their horses …”C’mon ‘Easy Money’ ” – they’re having fun, but Jacob is looking tense.

“As they head for the straight ‘Good Vibes’, ‘Just a Flutter’, and ‘The Rent’ have gone. ‘Power Bill’ is looming. And here comes ‘Guilty Feeling’... ‘Guilty Feeling’ is unstoppable! ‘Guilty Feeling’ first, followed by ‘Telling Lies’ and ‘Broken Promises’.”

Jacob’s tension turns to deflation as the commentator announces the winners.

The loss is starting to sink in as Jacob looks down at his phone. It’s a call from his missus. His mates exchange knowing looks as they overhear Jacob talking.

“Hey hun, I'm just on my way home now.... uh I'm sure I paid that?”

Voice over: Is your gambling still just for fun? Take the quiz at ChoiceNotChance.org.nz

Read transcript

A group of young mothers in their late 20s are glammed-up for a fun night out.

We begin in neon-lit pokie room. Mia is at the pokie machine playing, with her three girlfriends crowding around laughing. As the night progresses, we see the foursome in high spirits.

We see them carving up the dance floor.

A title appears saying “FUN”.

Next we see them singing karaoke. They’re holding microphones, trying to hit the high notes.

Another title appears: “FUN”.

They all exit the bar, still sparkling and happy. The night appears young - but Mia separates and heads for the taxi, as though she’s heading home.

“Oh, this is me,” says Mia.

“Are you sure?” the friends respond.

“Yeah, yeah, yeah. Be good.”

“Bye. You too.”

“Love you.”

The friends say goodbyes and continue down the road.

Mia, having run a decoy to the taxi, turns and sneakily heads back into the gaming venue. One of her friends looks over her shoulder and clocks Mia returning to the pokies. Care and concern is written on the friend’s face.

Mia is now back playing the pokies, alone.

A new title appears saying “UNFUN” .

Voice over: Is your gambling still just for fun? Take the quiz at ChoiceNotChance.org.nz

Read transcript

We see three mates seated at a bar, watching a horse race.

The camera focuses on Jacob, who is intensely talking under his breath.

“C’mon, c’mon, c’mon!”

Clearly, Jacob has a lot riding on this race.

Meanwhile we hear the ambient race commentary coming from the TV in the bar: “‘Power Bill’ is not going away and he’s just keeping up with ‘The Rent’”

Voice over: Is you gambling still fun? Take the quiz.

Read transcript

A group of young mothers in their late 20s are glammed-up for a fun night out.

We begin in neon-lit pokie room. Mia is at the pokie machine playing, with her three girlfriends crowding around laughing. As the night progresses, we see the foursome in high spirits.

We see them carving up the dance floor.

A title appears saying “FUN”.

Much later in the night we see that Mia is alone. She’s still playing pokies in a deserted gaming room.

A new title appears saying “UNFUN” .

Voice over: Is your gambling still just for fun? Take the quiz at ChoiceNotChance.org.nz

Free text the Gambling Helpline on 8006

Read transcript

Jacob comes out of a pokie room. There is a troubled expression on his face as he holds his phone to his ear. We hear his side of the phone conversation...

“Hey Babe.”

“Really? Nah, I’m sure I paid that.”

Voice over: Is you gambling still fun? Take the quiz at ChoiceNotChance.org.nz

campaign poster

The Choice Not Chance campaign is brought to you by the Minimising Gambling Harm team at the Health Promotion Agency.